FALL FRESH PICKS
SHOP HAIR CARE
Royally crafted for textured hair
TAKE OUR HAIR QUIZ
Get your personalized hair routine
OUR VISION: MORE THAN PRODUCTS
We’re here to shake up the beauty industry by redefining male grooming for the next generation of multicultural men, giving them the confidence needed to be their best selves 24/7/365. And more importantly, we’re here to change the narrative of how the world sees young men of color – young kings represented as unapologetic, dynamic and expressive with confidence and swag.