Who We Are
Young King Hair Care is a plant-based, natural hair care line intentionally crafted for multicultural boys. Our goal is to redefine male grooming by encouraging boys with textured hair to celebrate and love their crowns.
We strongly believe that representation in the beauty industry matters – it’s important to provide offerings for kinky, curly headed boys to ensure they too have the products, tools and support they need to present their best selves each and every day. That's why we are specifically designed for boys – from our formulation of high quality ingredients, to our a unique scent – we’ve created a simple to use regimen to teach multicultural boys and their parents how to efficiently and effectively maintain and style a boy’s hair.
JOIN US ON OUR JOURNEY OF CHANGING THE NARRATIVE OF MALE GROOMING FOR THE NEXT GENERATION.
BOY INSPIRED, MOM DESIRED
It all started with a simple Google search —
“Natural hair care products for African-American toddler boy.”
As a first-time mom to a beautiful brown baby boy named Kade who had a head full of hair, Cora was surprised to discover that there were no products specifically designed for curly-headed boys. She spent a good amount of time looking for natural hair products that weren’t female scented and designed and to her surprise, those simply didn’t exist.
The beauty, and specifically the hair care industry, is laser focused on catering to young girls and older women. While this is not surprising, Cora realized there was an unfulfilled need and opportunity to reshape the industry by creating a unique offering made intentionally for black and brown boys. With this in mind and inspired by her son, in early 2018 she and her husband began working to create products that felt made for any boy with textured hair. After months of researching, developing and testing products, they officially launched Young King Hair Care at the end of 2019.
Meet The Founders
CORA, CEO & CO-FOUNDER
Cora has nearly 10 years of experience as a leader in corporate social responsibility, strategic grant-making, program development and communications. As the Vice President of External Affairs for a Fortune 3 company, she develops innovative approaches and oversees the planning and implementation of her company’s social responsibility initiatives, including the management of strategic partnerships and evaluation of charitable investment outcomes.
She holds a Master’s of Public Administration with a focus in nonprofit management from Georgia State University and a bachelor’s in journalism and public relations from the University of North Carolina at Chapel Hill.
STEFAN, CMO & CO-FOUNDER
Stefan is a marketing professional with 10+ years of experience across the CPG industry. As an MBA graduate from Kellogg School of Management with a concentration in brand management, he has launched innovations across multiple brands and categories at Johnson & Johnson, General Mills, Coca-Cola and currently Red Bull.
Throughout his career, he has brought new innovations to market, which provided him the opportunity to understand consumer needs and craft meaningful solutions. Now, he’s able to channel his passion for innovation, coupled with his marketing expertise to help grow Young King Hair Care from an initial concept to reality.
Since our launch in December 2019, Young King Hair Care has been featured in the following publications:
Beauty Independent: Young King Makes Sure Black Boys Aren't Left Out of the Textured Hair Segment
Rouge 18: Breaking Beauty News
The Q Gentleman: Atlanta Dad Finds a Solution to Treat His Young King's Hair
Zane Venture Fund: Announces the Zane Access Inaugural Pre-Capital Program Cohort
We Buy Black: 6 Black Companies with Hair Care for Kids
If you're interested in hearing our story and want to partner with us to share our brand, please contact us at email@example.com or give us a call at (404) 913-9379.