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👑 LABOR DAY: FREE SHIPPING SITEWIDE — NO MINIMUM. NO CODE. → SHOP NOW

THE WAIT IS OVER 👑 LOC'D IN HYDRATION SPRAY IS BACK

👑 Build Your Routine. Save More with Bundles SHOP BACK TO SCHOOL ESSENTIALS

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READY TO GET LOC'D IN?

From the longest locs, to freshest braids and the dopest twists, our new LOC’D IN Collection has you covered. It’s the ultimate solution for a healthy, hydrated and nourished crown as versatile as you are.

This collection is meticulously formulated with plant-based ingredients, including lemongrass, black castor oil and apple cider vinegar for locs, braids and twists — empowering young kings to embrace their individuality and redefine the standards of style and confidence.

CROWN YOURSELF, KINGS! 👑

SHOP THE NEW LOC'D IN COLLECTION

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LOC'D IN Hydration Spray
LOC'D IN Hydration Spray
Save up to 5%
LOC'D IN Scalp Oil - Young King Hair Care
 
LOC'D IN Scalp Oil - Young King Hair Care
LOC'D IN Scalp Oil
Save up to 5%
LOC'D IN Loc + Twist Gel - Young King Hair Care
 
LOC'D IN Loc + Twist Gel - Young King Hair Care
LOC'D IN Loc + Twist Gel
Save up to 5%
LOC'D IN Bundle: The Trifecta - Young King Hair Care
 
LOC'D IN Bundle: The Trifecta - Young King Hair Care
LOC'D IN Bundle: The Trifecta - Young King Hair Care
Save 20%
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MEET THE

HYDRATION SPRAY

Our LOC'D IN Hydration Spray goes beyond the surface, working to deeply moisturize and strengthen each strand of hair.

MEET THE

SCALP OIL

Our LOC'D IN Scalp Oil is a daily source of conditioning designed to transform your hair care routine –  the key to unlocking a nourished and revitalized scalp.

LOC'D IN Bundles - Young King Hair Care
LOC'D IN Bundles - Young King Hair Care

MEET THE

LOC + TWIST GEL

Our LOC'D IN Loc + Twist Gel defines natural hair with unmatched precision. Providing a firm hold and taming frizz, this gel is your go-to for a clean and lasting look. 

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SHOP OUR COLLECTIONS

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TAKE OUR HAIR QUIZ