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👑 Get LOC'D IN: Shop our NEW collection for locs, braids & twists 👑

💦 Shop our latest drop: Meet the CONDITIONING DETANGLER 💦

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🚨NEW RETAILER ALERT🚨 NOW available in 900+ CVS stores nationwide! 🛒

READY TO GET LOC'D IN?

From the longest locs, to freshest braids and the dopest twists, our new LOC’D IN Collection has you covered. It’s the ultimate solution for a healthy, hydrated and nourished crown as versatile as you are.

This collection is meticulously formulated with plant-based ingredients, including lemongrass, black castor oil and apple cider vinegar for locs, braids and twists — empowering young kings to embrace their individuality and redefine the standards of style and confidence.

CROWN YOURSELF, KINGS! 👑

*BEST VALUE*

LOC'D IN BUNDLE

Save BIG by grabbing the complete LOC'D IN Collection -- the ultimate solution for a healthy, hydrated, and nourished crown as versatile as your young king is!

Includes: 8oz Hydration Spray, 4oz Scalp Oil, and 4oz Twist + Loc Gel

MEET THE

HYDRATION SPRAY

Our LOC'D IN Hydration Spray goes beyond the surface, working to deeply moisturize and strengthen each strand of hair.

MEET THE

SCALP OIL

Our LOC'D IN Scalp Oil is a daily source of conditioning designed to transform your hair care routine –  the key to unlocking a nourished and revitalized scalp.

MEET THE

LOC + TWIST GEL

Our LOC'D IN Loc + Twist Gel defines natural hair with unmatched precision. Providing a firm hold and taming frizz, this gel is your go-to for a clean and lasting look. 

SHOP OUR COLLECTIONS

TAKE OUR HAIR QUIZ

We can't wait to have you join our 100K+ community of Young Kings worldwide!

Thanks for supporting our Black Owned Small Business. ✊🏾

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